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Insight: Some girls start their period as early as 8, so it's important to talk to them from a young age. 

There isn't a standardised method for learning about periods and as a result, many of these girls are unprepared. 

Meet Ruby, the first Barbie that bleeds.

Social Media

Barbie’s Instagram and YouTube will become a platform to educate girls and encourage them to join the conversation about periods. She will be open to direct messages to discuss any worries or concerns that girls have.

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This partnership will offer a new range of friendly and approachable sanitary products especially designed for young girls. 

Barbie x Always

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