Insight: Some girls start their period as early as 8, so it's important to talk to them from a young age.
There isn't a standardised method for learning about periods and as a result, many of these girls are unprepared.
Meet Ruby, the first Barbie that bleeds.
Barbie’s Instagram and YouTube will become a platform to educate girls and encourage them to join the conversation about periods. She will be open to direct messages to discuss any worries or concerns that girls have.
This partnership will offer a new range of friendly and approachable sanitary products especially designed for young girls.